Prepare. Develop. Implement. Succeed.

• Target market analysis
• Develop the unique selling proposition
• Product positioning
• Effectively communicate the essence of the property
• Competitive differentials

Strategic Marketing Synergies through Coldwell Banker​®

Coldwell Banker New Development Services works to identify creative and cost-effective marketing providers for developers. Our marketing providers understand how to create synergistic marketing strategies and collateral tailored to your development.

We utilize a network of providers so you can focus on selling out your development.

​Services Include:

• Brand Identity
  • Logo Design
• Sales Center Planning and Design
  • Interactive Site Plans
  • Kiosks
• Marketing Collateral Design and Production
  • Print Brochures
  • Signage
  • Displays
• Media
  • Research
  • Planning
  • Negotiations
  • Placements

• Creation of Digital Collateral
  • Website
  • Renderings
  • Photography
  • Virtual Tours
  • Finish Selection Options Visualizers
  • Video Tours
• Digital Marketing
  • Online Advertising
    • Pay-per-click
    • Listing Syndication
  • Search Engine Optimization
  • E-mail Marketing
  • Social Media Marketing
• Public Relations and Event Planning

Next: Internet marketing